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10/10/2003 The Black Dog Tavern

With the help of Bridgeleaf Studios, The Black Dog in Martha’s Vineyard has their eCommerce site pulling in a large amount of off-season retail business. This site contains a wide variety of applications, from inventory management solutions to strategic search engine marketing research and placement. With a completely dynamic shopping area, this site has everything that the Black Dog Tavern needs to conduct eBusiness in sync with their extremely popular brick-and-mortar retail business while monitoring every user interaction, site path and more to improve conversion rates, Average Order Amount, and Cost Per Visit/Sale. With the additional tracking software, The Black Dog Tavern can track every user interaction from someone adding a product to the cart, to the actual purchase.

IN order to increase Time to Market for crucial changes, The Black Dog has the ability to make changes to the whole site, including processing orders and updating the content through the administrative area.

Recently we just completed a large phase in the project in order to maximize the efficiencies between their new third party warehouse, retail stores, and the eCommerce site. This also included integrating with a new call center in order to enhance their support and catalog sales. Bridgeleaf Studios has built the entire front and back end application for product ordering, product returns, product inquiries, shipping requests, and other support questions.

Let us maximize your profits ... contact us today!

You can always visit The Black Dog at the http://www.theblackdog.com today!

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