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03/17/2004 |
CRM and Web Metrics Together at Last |
Once again Bridgeleaf is bridging the gap between two very important pieces of software that companies use everyday to manage their online businesses. Bridged Exchange CRM combines the unique blend of online lead management or Customer Relationship Management (CRM) with online traffic tracking software.
Today companies want to know more about the incoming data to their web sites. Web Metrics as a stand-alone system is only capable of giving an overall view or summary of marketing statistics. For example a good metrics program can tell a business how many visitors or conversions they have received from numerous search engines, keywords, and email campaigns.
A typical CRM application can only display information like the contact’s name, company name, phone number, email address, comments etc. Blending CRM with Web Metrics opens up a new dynamic that has been missing until now.
Bridged Exchange CRM bridges this gap by blending the lead or the sales contact information with its related online information. Bridged Exchange CRM answers many questions and provides important information about each lead and sale that is unattainable with other programs.
-Which search engine or online campaign was used to find the web site?
-Which keyword or key phrase was used in the search engine to access the web site?
-Which path the visitor took as they browsed the web site?
-Which actions where taken during their visit such as;?
-Did the visitor sign up for a newsletter?
-Did the visitor fill out and submit a lead form?
-Did the visitor fill out a technical support form?
-Did the visitor fill out a customer service form?
-Did the visitor purchase a product and if they did…
-How much revenue does that make the company?
The difference is obvious. The more you know about your leads and customers the better you can serve their needs simultaneously tailoring your online marketing strategies to make the most of your advertising dollars.
Typical CRM systems can be either to large or too small, usually involving costly implementation fees and lengthy installation timelines. Bridgeleaf is breaking the mold by offering a 48 hour turn around period.
Bridged Exchange CRM can be easily installed by creating a Lead Form from inside the application. The form fields you require can be customized for your business. Once the form meets the desired specifications of the company, the form can be saved and the HTML and Java Script codes will automatically be generated. Cutting and pasting these codes onto a page or pages of the web site is all that is required for the program to work. Once this form is filled out and submitted the information is immediately stored in the appropriate sections of the Bridged Exchange CRM Software Application.
Installation Packages:
For those who choose to have Bridgeleaf perform the installation, pricing is as follows:
Option 1
$300 one time fee for online form creation, installation plus employee training. Bridgeleaf charges $75 per hour for any custom development needed by the client.
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Option 2
$500 one time fee for CRM online form creation and tagging of all web pages with the Bridged Stats web metrics tracking software, plus the 1st months payment of $50.
Total $550 for the 1st month then $50 per user, per month there after.
Option 3
$Custom Quote for form creation, web metrics tracking installation, shopping cart and merchant account integration.
Sign up for a free trial of Bridged Exchange CRM today! For more information go to http://www.bridgeleaf.com/crm. Take the slide show tour, fill out and submit the form and a free account will automatically be opened for you. Your information will be distributed to one of our Key Account Managers who will contact you and can help get started by answering any questions you might have about Bridged Exchange CRM.
You can always reach us by dialing 1 800 572 9908 or by emailing sales@bridgeleaf.com
Take the Bridgeleaf challenge today and see for yourself!
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