Bridgeleaf Software eBusiness/eCRM Solution Features Include:
Product 1.) Bridged Exchange Web Based CRM Software
Product 2.) Bridged Commerce Inventory Management Software
Product 3.) Bridged Stats Web Metrics Software
Product Features
Contact / Lead Management - There are two ways for leads to enter the system. Users can manually enter contact information or web site visitors can fill out and submit online contact forms. Assign leads to employees, add notes, change the status, upload documents, and create events, next contact dates and customer history from one centralized area. more...
Customer / Client Management - Convert contacts into clients when sales are made. All information in the My Contacts area is then converted and stored under the My Clients area. more...
Sales Force Automation - Administrators can build a custom sales process for employees so that customer history, sales forecasting and pipeline reports are easily generated. more...
Product Management - Upload product images, titles, descriptions and tax information so that when online purchases are made from your web site the order information coincides with the products stored in Bridged Exchange. more...
Order Management - See orders in real time, search by custom date ranges, get reports for products sold as well as order and revenue totals. more...
Content Management - Ideal for web site and newsletter management. Bridged Content makes changing the content on your web site an automated process. Personnel with minimal programming experience can easily make content changes with no technical assistance. more...
Document Management - Upload critical documents from a local computer hard drive to specific contact and client profiles. Remotely access, retrieve and print documents stored in Bridged Exchange. more...
Shopping Cart - Process orders in real time. The dynamic shopping cart and Inventory Control module is written in Cold Fusion to simplify integration and ensure compatibility between Bridged Exchange and Bridged Commerce to form one powerful eCRM solution. more...
Call Center - Found in the My Orders tab, the My Cart section allows customer service and sales representatives the ability to process phone orders quickly. more...
Customer History - Sales people can follow the steps in a custom sales process and choose from actions based on the outcome of the sales person's interaction with each prospect. Forecasting numbers are also stored based upon these results. Add Notes and create events that are all stored and accessed in the same area. more...
Event Calendar - Create events, add contacts and create clients. This information appears in the calendar and provides a quick view of events scheduled for that day and leads that enter the system. This view will also show the day when contacts are converted into clients. more...
Event Management - Schedule and store events, meetings, activities, call backs and associate them to specific contacts and clients. more...
Custom Contact Forms - When a visitor fills out and submits a contact form on your website, that information is immediately stored in Bridged Exchange under the My Contacts tab and in the Calendar section. The My Forms area allows you to create these custom forms and easily upload them directly to your site for automatically gathering and storing information from every lead, sale, customer service and technical support inquiry, etc. more...
Security Access Levels - Assign various access levels to sales, customer service and technical support personnel. Administrators control the internal flow of information throughout the organization. Employees can only see information assigned to them while management controls everything. more...
Web Analytics - Bridged Exchange integrates with Bridged Stats to match up the contact and order information of each lead or sale to the search engine, keyword or online marketing campaign that was used to find your web site. This report also includes the Click Stream Analysis of each lead and sale that enters the system. more...
Pipeline Reports - Managers can see performance reports on each sales person, how many leads each one has and which phase of the sales process each sales person is in to determine the probability of closing. more...
Custom Layout - Customize your Bridged Exchange interface. Each page can exclude or include reports and functionality. more...
Question: When you include all of these functions with a database driven Cold Fusion web site built by Bridgeleaf Studios what do you get? Answer: A powerful, professional web site that performs well in search engines, a highly compatible suite of software applications and a scalable system that can adjust to the growth of your business.
"For large and midsize enterprises, these CRM software application suites will emerge as the standard for achieving mastery of CRM by 2006. But unless supply chain processes are integrated with CRM, these systems will remain inadequate." CRM suites are combinations that offer elements of sales, marketing and customer service in a unified, preintegrated package."
Source: Gartner
The Bridgeleaf Philosophy
Providing the ability for a company to have one software application that can centralize all of a company's critical online data that is compatible and scalable for future growth is the primary strength of Bridgeleaf Software. A well built, professional, and dynamic web site is the most necessary component for advertising and selling products online. Once that component is in place search engine optimization and marketing must come into play in order to drive targeted traffic and acquire qualified leads to then make sales. Once the search engine traffic is coming into the web site a web based Customer Relationship Management application (CRM) must be used to collect and manage the leads and sales that are coming from the web site so that sales, customer service and technical support representatives are meeting the needs for their customers quickly and efficiently. The application also has a call center module allowing customer service representative the ability to take phone orders. Web Metrics is another integrated module providing critical marketing statistic. The unique aspect of this integration displays the origin of each lead or sales, which pages where visited to accomplish these actions (click stream analysis) and the list of actions taken during their visit. All of this marketing information is collected and matched up to every lead and sales coming through the Bridgeleaf System. In order to process orders a web site must have a compatible shopping cart. In this unique case, Bridged Commerce is not only a Shopping Cart but also an Inventory Management System allowing managers the ability to control product inventory levels and communicate with physical inventory storage facilities. Competitors rarely have the ability to offer all software components together or individually.
No Software to install and no extremely long implementation process.
CRM implementation costs are not getting cheaper, and therefore your options of CRM and web analytics options are getting more difficult, therefore taking longer. Wait no more for a solution. Bridged Exchange web based CRM Software starts at just $50.00 a month per user. $75 an hour for any custom integrations of accounting software programs, merchant processing agents, IP Telepony Systems and Blackberry or PDA integration for office mobility. Bridgeleaf offers free contact form development and installation, plus free phone training and support.
"Gartner Says More than 50 Percent of CRM Implementations Considered Failures from Customer's Point of View."
Source: Gartner
The CRM market consisting of sell side e-commerce applications, marketing and selling and support & service is expected to grow from $14.1 billion in 2001 to $37.8 billion in 2005. AMR Research predicts a 29 percent CAGR over the next five years with channel management, analytics, and content management driving growth.
Source: AMR Research
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