If you are paying for online marketing, and even if you are not, you obviously need to know which campaigns are converting and more importantly which ones are not.
The CRM eBusiness edition has the ability to track your online marketing campaigns, how many new and returning visitors each campaign had along with the amount of sales, revenue, leads, newsletter subscriptions generated from your web site.
When a lead or sale enters Bridged Exchange CRM, the click stream analysis (visitor site path report) is matched up with the contact information of every lead and sale.
As you can see Bridgeleaf Software truly is bridging the gap between web based CRM and Web Analytics.
